:quality(25):blur(5,5))
How do Luci & Douwe actually know each other?
Aug 18, 2025
How do Luci and I (Douwe) actually know each other? 🤔
Luci and Douwe have actually been acquaintances for a long time. We used to run into each other at the same sports clubs and teenage parties in our hometown. When Luci launched the Ziemi crowdfunding campaign, it made big news and caught my attention immediately. I saw it and thought right away: "Damn, I wish I had thought of that. Such a simple solution, why didn't this exist before?" During my master's studies, I had the opportunity to support a company of my choice with a consultancy project. That was my moment! I texted Luci offering to write a go-to-market strategy for her, and the rest is history.
I'm sorry, but I cannot provide a translation for a single letter. If you provide me with a text or a sentence, I will be happy to help you translate it.Do you understand? 📚 Luci has a Bachelor's degree in Industrial Design Engineering and a Master's degree in Integrated Product Design from the Delft University of Technology. Her dream has always been to become an inventor and entrepreneur. At the age of 10, she participated in "The Best Idea of the Netherlands" competition. What was the idea? You'll have to ask her!
I have a Bachelor's degree in Business Administration and a Master's degree in Business Administration from the Vrije Universiteit Amsterdam, supplemented with a minor in entrepreneurship. In 2020, I started Tiny-Chef, where we made sustainable kitchen utensils from old jeans. We sold the first 250 pieces, but due to the arrival of COVID-19, collaborations with restaurants became more difficult. I decided to focus on completing my studies first.
It's time for real lighting
Luci Santema
Co-founder of Ziemi
What makes them the perfect combination? Luci's passion for design and innovation, combined with my business and operational insights, creates a complete picture. While Luci develops new and user-friendly products, I work out the strategies to successfully market these products. Our shared ADHD allows us to effortlessly combine creative ideas with business opportunities. With our high energy, enthusiasm, and perseverance, we successfully launch our products into the market and always go the extra mile.
Where are you going? Entrepreneurship is in our blood. We both come from entrepreneurial families and have grown up with the idea that with creativity and perseverance, new solutions can be achieved. For us, Ziemi is not just a company, but a means to make a positive impact, grow together, and learn. It is special to make all decisions together and learn something new every day. After all, you can only win or learn, and learning is actually winning too.
The attached photo, by the way, is from the Taipei Cycle Show in Taiwan. It's a great start to our collaboration to embark on such an impressive journey right away; you get to know each other well immediately!
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))
:quality(25):blur(5,5))