Can you spot us along the road?

This is a really special moment for us: our very first billboard campaign is live, and across the whole city of Amsterdam at that! It feels incredible to see our solution, Ziemi, out there at that scale for real. There are going to be a lot of evening walks this week...

The clocks go back an hour this weekend, which means we'll all be cycling in the dark more often. Ziemi lights up your moving legs and makes you visible from the side, exactly where 71% of accidents happen. So make sure you're seen! 🤩

This winter is all about experimenting. We want to use every means we can to make cyclists aware of safety in the dark. After this season we'll analyse what worked and what could have been better, so we can keep growing and improving.