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Born from innovation

In 2021, Luci invented the idea of Biomotion lighting during her study at TU Delft; an innovative way to increase bicycle safety. The idea was patented immediately and with the successful crowdfunding campaign Ziemi was born.

Douwe and Luci are two young enthusiastic entrepreneurs with a view to social interest: contribute to road safety. With the strong cooperation with all users, the entrepreneurial duo can make the joint mission a reality!

Social interest

The increasing hectic traffic situation in the Netherlands, leading to an increasing number of bicycle accidents, requires an innovative way of thinking.

Ziemi contributes to road safety through innovation. Our mission is to make traffic safer, so that all road users can confidently and safely travel on the road in the dark.

Everyone deserves to be seen!

The mission is clear. Making traffic safer through innovation!

Luci Santema
Co-founder of Ziemi

Our stories

Ziemi is ranked 5th among the most innovative companies in the Netherlands!

Jul 16, 2026

Winter time means more accidents: Luci (26) comes up with the breakthrough in cycling safety

Jul 16, 2026

How is Ziemi invented?

Jul 16, 2026

How do Luci & I (Douwe) actually know each other?

Jul 16, 2026

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